When my son Miles was born with a disease that led to an immediate surgery and a month-long stay in the NICU, I got lost in the pages of 80s and 90s BMX magazines as a positive form of escapism. That's when I had the realization that I need to do my part to help nurture the growth of a sport that has provided me with lifelong friends, creative freedom for improved mental health, art and design influences, and so much more.

Early Miles is a thank you note to BMX. 10% of our sales go to RADshare, a non-profit organization dedicated to providing youth in underserved communities with dependable cycling equipment, safety gear, and education.

I hope the products you find here inspire you to get out there and rip.

Dustin Willoughby
Founder & Designer, Early Miles